Internship: Trade Shopper Marketing

Main sponsors

Gain insights in consumer decision journeys and discover how shopper marketing works on converting the shopper by focusing on key purchase barriers as well as key purchase drivers. You will partner with a Trade shopper marketer to drive traffic, awareness and conversion at our key retailers like Bol.com, Coolblue, MediaMarkt, Blokker.

In this role, you have the opportunity to gain insights in consumer decision journeys and discover how shopper marketing works on converting the shopper by focusing on key purchase barriers as well as key purchase drivers. You will partner with a Trade shopper marketer to drive traffic, awareness and conversion at our key retailers like Bol.com, Coolblue, MediaMarkt, Blokker.

You are responsible for:

  • Analyzing previous actions, current sales and market situation, exploring opportunities and getting the basics right for online and offline success to help us to grow the business.
  • Creating innovative activation plans for our products and customers
  • Maintaining the activation calendar per key customer
  • Analyzing and improving our shopper claims in retail
  • Tracking activations on presence and effectiveness (qualitative and quantitative)
  • Preparing upcoming activations and online banner campaigns
  • Analyzing tailor made activations

To succeed in this role, you should have the following skills and experience:

  • Currently studying towards your University Master in Sciences WO (Msc.) or Bachelor Degree in Management, Business, Marketing, Economics or related.
  • Both analytical and creative skills
  • An experienced user of Microsoft Excel and PowerPoint
  • Good communication skill, efficient and hands-on attitudes, able to handle deadlines
  • Native Dutch speaker and fluent in English (non negotiable)

Suitable for thesis: you are entitle one day per week if you would like to combine thesis with this internship.

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