Rituals Case Study

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About Rituals:

THE STORY OF RITUALS
“We’re not here to sell you beauty; we are here to make you feel good.” Raymond Cloosterman, CEO Rituals.

We are a global brand that was established in Amsterdam, The Netherlands, in 2000. Today, Rituals operates in more than 1000 stores, 2700 shop-in-shops across 33 countries throughout Europe, Asia, the Middle East, as well as North and South America. Rituals is an omnichannel brand that operates within Retail, Wholesale, E-com and Travel Retail.

PEOPLE ARE AT THE HEART OF EVERYTHING WE DO
Rituals creates meaningful moments, and helps people slow down the pace of their busy lives. To continue achieving this, we need people that are passionate, energetic, and driven, people that go that extra mile. Although this might feel like a paradox, at Rituals, meaningfulness and strong
performance complement each other like yin and yang. As a global and inclusive company, our employees are at the heart of what we do every day. We guide you in your journey with us, so you can flourish, feel included, supported, and have fun. Rituals continues to grow around the globe and we continue to have great ambitions. At Rituals, our team works together, supports each other, makes meaningful decisions and always strives for the best. Do you have the Rituals soul?