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CV Tailoring

Career Development

Tailor Your CV

A great CV isn’t a one-page autobiography — it’s a focused argument that you’re the right fit for one specific role. Here’s how to make yours land.

Recruiters spend an average of 6–8 seconds on a first scan. A generic CV gets a polite “thanks for applying”. A tailored one gets a callback. Start with the Sefa CV template, then sharpen it for each application.

1Foundations Every CV Needs

Always do
  • Keep it to one page — even for master’s students
  • Save and send as a PDF with your name in the filename
  • Lead every bullet with a strong verb in the past tense
  • Quantify everywhere: people, money, percentage, time
  • Match keywords to the job description, naturally
Avoid
  • Listing every course — pick relevant ones and GPA if strong
  • Generic skill bars or star ratings for languages
  • Personal info beyond name, email, phone, LinkedIn, city
  • Vague phrases like “team player” or “hard-working” without proof
  • Submitting without proofreading — one typo can remove you
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Two CV versions: For events like Amsterdam Career Days, you’ll need both a full CV and an anonymous one (no name, photo, contact, gender, nationality, or birthplace) for fair company selection. Keep both ready.

2Turn Weak Bullets Into Strong Ones

Every bullet should answer: What did I do? What was the result?

Weak

Responsible for organising team events.

Strong

Organised 6 networking events for 80+ students, growing committee attendance by 35% over the year.

Weak

Worked on a marketing project for a real client.

Strong

Designed and tested a social-media strategy for a Dutch SME, increasing Instagram engagement by 22% over 8 weeks.

Weak

Helped with financial analysis for the company.

Strong

Built a DCF model in Excel valuing a €40M acquisition target; presented findings to the M&A lead.

The bullet formula

[Action verb] + [what you did] + [measurable result]

Strong verbs: led, designed, built, launched, negotiated, analysed, presented, automated, optimised, mentored, secured, doubled, reduced.
Avoid: responsible for, helped with, worked on, assisted.

3Tailor by Industry

Strategy & Management Consulting

Lead with structured thinking and impact

e.g. Capgemini, Deloitte, EY, KPMG, Improven, Artefact

Emphasise
  • Case competitions and ranked positions
  • Leadership of cross-functional teams
  • Quantitative coursework, strong analytical grades
  • International experience, exchange semesters, languages
Keywords
structured analysisstakeholder managementdata-drivenclient-facingcross-functional

Banking, Investment & Finance

Show numeracy, ownership, and attention to detail

e.g. ING, NN Group, OLYX, YoungFinancials, BDO

Emphasise
  • Excel, financial modelling, valuation projects
  • Strong grades in Finance, Accounting, Econometrics
  • Internships at banks, brokerage, or finance committees
  • Bloomberg or FactSet exposure if relevant
Keywords
financial modellingDCF valuationrisk analysisdue diligence

FMCG, Retail & Consumer Brands

Show commercial instinct and consumer empathy

e.g. Unilever, Kraft Heinz, AB InBev, Rituals, Henkel

Emphasise
  • Marketing projects, brand campaigns, consumer research
  • Sales, retail, or hospitality jobs
  • Initiative — a side project, a society launch, an event you ran
  • Sustainability or social-impact engagement
Keywords
brand strategyconsumer insightP&L ownershipgo-to-market

Tech, Data & AI

Show what you’ve built and the impact it had

e.g. Capgemini Tech, Artefact, Deloitte T&T, ING Tech & Data

Emphasise
  • Projects with a link or repo — GitHub, Kaggle, dashboards
  • Tools you’ve actually used in projects, not just classes
  • Quantified results: model accuracy, time saved, users reached
  • Translating tech for business stakeholders
Keywords
Python / SQLmachine learningA/B testingcloud

4Tailor a CV in 20 Minutes

  1. Read the job description twice. Underline the 5–7 most repeated keywords and the 3 most critical responsibilities.
  2. Rewrite your profile in two lines to mirror those exact words back at them.
  3. Reorder your experience bullets within each role — most relevant on top.
  4. Swap 2–3 bullets with examples that match the keywords. Keep them quantified.
  5. Update the Skills line to lead with tools and languages they mention.
  6. Rename the file: Name_Surname_Company_Role.pdf. Recruiters track this.
  7. Run a 6-second test: show your CV to a friend for 6 seconds, then ask what they remember. If it doesn’t match the role, rework the top third.

5The Anonymised CV (for ACD & similar events)

Several major events use anonymous CVs for activity selection to keep the process unbiased. Remove all of the following:

  • Your name and profile photo
  • Gender, date of birth, place of birth
  • Nationality and marital status
  • Phone, email, postal address
  • LinkedIn and social-media handles
  • Anything else that could identify you

Final check: Save two versions — FullCV_LastName.pdf and AnonymousCV_LastName.pdf. Upload both wherever the event allows it.