Hey there,

My name is Lex Haak and I studied business administration at the UvA, both bachelor and master, specializing in the creative industries. From the first year of Sefa I was active in the AGAN and have been in several committees since. I am currently a retail insights consultant at Q&A.

– Former position in Sefa, and year of their board year

ISO, 100th Sefa board

– Biggest accomplishment in the Sefa board

Laying the foundation for the Sefa Case Club and Amsterdam Case Competition, from receiving a university subsidy to achieving a first win in the international case competition scene.

– Your most valuable Sefa memory

I thoroughly enjoyed meeting my fellow board members in June and participating in so many fun activities together. A month filled with a team building weekend, men (and girls) night, study trip, and an active members weekend was the best way to get to know the amazing group of 7 that I got to spend the year with and bring Sefa to a new level during its 100th (lustrum) year!